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How are genres useful? July 31, 2007

Posted by generoscinematograficos in on genre.

1. As a marketing device – to draw audiences to the theater – if one person enjoyed “Spider Man” then they will most likely want to see “Hulk“, therefore investors are more keen to invest….

2. Reference tool – people understand (implicitly) more or less what is at stake with a particular genre because they have a frame of reference.

3. Category used to define and analyze films. However, not to evaluate as it does not give value – it gives a sense – “I do not like horror” it does not mean however that horror is bad, or a bad genre.



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